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Our Approach & Values

Backed by robust research and policy analysis, Water Matters engages in outreach, capacity building, and coordination to directly influence decision makers to advance watershed protection in Alberta.

Theory of Change

Our Values

Water Matters operates with integrity in all aspects of our work. The organization values consensus decision-making, collaborative work, accountability, organizational transparency, fiscal responsibility, and minimizing our ecological footprint. We see these as the basic operational values of all organizations.

» Courage & Perseverance

Water Matters will not shy away from difficult issues and will persist in realising solutions. We will promote a visionary future defining not simply what is probable but what is possible. At times, Water Matters is willing to enter into strategic partnerships with legal or other organizations deemed necessary to resolve issues of significant importance to the public interest.

» Stewardship

Water Matters will encourage action and activities at all levels—individual, community, corporate, and government—to engender stewardship on water.

» Innovation

Water Matters will be innovative: seeking new and untried solutions to problems that exist and be a catalyst for positive change.